Alif Logix for growth
Digital marketing and CRM for service businesses, measured by bookings, not clicks
Marketing that is measured against what actually happened. Search, Meta and WhatsApp campaigns, content and a website that convert, wired to a CRM that records which ad produced which enquiry and which enquiry became a booked appointment or job. The measurement is built before the first pound or dirham is spent.
Digital marketing & CRM
Digital marketing
Search, social and messaging campaigns pointed at what was built, and judged by cost per booked appointment or job, not cost per click. Budgets move to the channels that actually pay for themselves.Typical build
A booking site with a WhatsApp line for an Umrah transport company.
CRM & lead flow
Every enquiry captured, qualified and followed up in one place, from first message to closed deal. Next actions have dates, reminders send themselves, and nothing depends on who remembered. Enquiries from WhatsApp, Instagram and Messenger can arrive through a WhatsApp inbox built on the Cloud API.Typical build
A WhatsApp, Instagram and Messenger inbox for a consultancy in Kuwait, with templates and broadcasts. More on the WhatsApp inbox.
Content & creative
Brand, design and content from the same team that builds the product, so the promise on the ad matches the screen the customer lands on. Short, specific, in your voice.Typical build
A content tracker for a multi-branch healthcare group, publishing posts to each branch’s Google profile.
Analytics & attribution
The source travels with the enquiry into the CRM, the outcome is recorded there, and the report is built from the CRM, not the ad account: cost per booking by source, by month. Here is how to track each ad to the booking it produced.Typical build
This website: the contact form sends each enquiry with its campaign tags, click id and landing page, ready to be counted by source.
Website
Fast, measured and built to convert, on infrastructure that costs almost nothing to run. Every form records where the visitor came from, so the site is part of the measurement, not a hole in it.Typical build
A website and leads inbox for a removals company in the UK.
Work we have shipped
Details on request. Images are illustrative.
MarketingUmrah transport · Saudi ArabiaBooking site + WhatsApp lineA booking site with a WhatsApp line for an Umrah transport company.
MarketingMulti-branch healthcare group · UAEReview & reputation engineA review and reputation engine for a multi-branch healthcare group.
MarketingMulti-branch healthcare group · UAEContent tracker publishing to Google profilesA content tracker for a multi-branch healthcare group, publishing posts to each branch’s Google profile.
MarketingGhee brand · PakistanE-commerce site recoveryE-commerce site recovery for a ghee brand in Pakistan.
Tell us what is slow, manual or invisible.
How a build goes
Wire the measurement first
Before any spend: the website and WhatsApp entry points capture the source, the CRM records the outcome, and a first report runs on the enquiries you already get.Run campaigns
Small budgets across a few channels at first, so the data decides rather than an opinion. Creative is produced with the person who knows the customers: you.Improve every month
One review a month with the numbers that matter: cost per booking by channel, what changed, what we change next. Budgets follow bookings, not clicks.
Countries we work in
UK
A website and leads inbox for a removals company in the UK.
UAE
A review and reputation engine for a multi-branch healthcare group.
Kuwait
A consultancy in Kuwait runs its WhatsApp, Instagram and Messenger enquiries through one inbox on its own server.
Saudi Arabia
A booking site with a WhatsApp line for an Umrah transport company.
Pakistan
E-commerce site recovery for a ghee brand in Pakistan.
Why Alif Logix
About Alif Logix
Alif Logix builds custom software, automation and digital marketing for service businesses in the UK, UAE, Kuwait, Saudi Arabia and Pakistan. We are based in Lahore, Pakistan, and work remotely with every client, in writing and on calls.
10+Systems shipped and running
Every project starts with a written scope.
5Countries we work in
We reply to every enquiry within one working day.
Software, automation and marketing come from one team, so the measurement is built in from the start.
Questions we get asked
Do you need to build the CRM before running ads?
Not always, but the measurement has to exist. If you already have a CRM we connect the sources to it; if you have nothing, a small one comes first. Spending before measuring means the first months teach you nothing.
What is the difference between cost per lead and cost per booking?
Cost per lead stops at the ad account: it counts enquiries, good or bad. Cost per booking divides the same spend by the enquiries that actually became appointments or jobs, which is the number that tells you where to put the next budget. More on the difference.
Which channels?
Whichever your customers use, which in our markets usually means search, Meta and WhatsApp. We start small on several and move budget to the ones producing bookings.
How do you charge?
The work is priced in writing after a short scoping call. Ad spend is paid by you directly to the platforms from accounts you own, so you always see exactly what was spent and on what.
Can you work with our existing agency?
Yes. We can build the measurement and the CRM while the agency keeps running the creative; the numbers make everyone better at their part.
Find out how Alif Logix can help you operate with more speed and less effort
A short conversation about what’s slow, manual or invisible — and what to build first. No deck.